Grow profit with clarity.
If you operate a leisure venue or any visitor driven site, you know how hard it can be to predict what’s coming. Whether you’re running a seaside attraction, a seasonal pop-up, or a destination resort, accurate visitor forecasting is the difference between being prepared and finding yourself being caught out.
Achieve confidence in your visitor number insights and you achieve confidence in your:
🎯 Revenue Targets
🎢 Resource Planning
♻️ Stock Ordering Cycles
⏱️ Operating Hours
💰 Pricing Strategy
🎡 Show Time Planning
– And so much more…
That’s why I created this free, easy to use Visitor Analysis excel tool, built from real world experience and designed to help businesses just like yours.
🌟 Why Forecasting Matters
Understanding visitor performance and confidently planning future targets requires detailed insight into a number of levers, including your:
- Historical Trends
- Capital Investment Impact
- Marketing Strategy
- Events and On Site Activations
- Weather Impact
But many forecasting tools are either too basic to provide the necessary insights or so complicated the outputs are not properly understood. This one strikes the right balance, built in Excel, easy to maintain and designed to help you evaluate data strategically without drowning in formulas. It provides the visitor phasing insights and footfall patterns you need to stay ahead.
📊 What’s Inside the Visitor Analysis Excel Tool
Our free visitor analysis tool takes all of the above into account, providing a
best in class, one stop shop for everything you need to:
- Analyse historical visitor patterns
- Understand the impact of internal and external factors
- Inform your visitor budget planning and phasing for next year
Do you really understand your year on year Summer / Easter / Halloween etc visitor performance?
Weekly / Monthly analysis informs; our tool of course provides this, in easy to understand data tables and graphical dashboards. Going one step further, directly comparing key holiday periods provides clarity, insight and confidence. Our visitor analysis tool does just this as well.
We expect most, if not all attractions will have historical visitor data. If so,
our suite of dashboards and graphs for 2023-25 can be populated and available for review in as little as 10 minutes, creating a robust data set to then support 2026 visitor planning within the same tool.
This solution is a practical, structured model designed for people who run businesses, not spreadsheets. The output dashboards are created automatically and are presentation ready.
I’m Clive Morris, founder and CEO of CMM Consulting. Before launching my business, I spent the best part of 20 years in senior finance roles, delivering the business strategies for some of the UK’s best known leisure and visitor attractions.
From board presentations to investment appraisals, managing annual budgets and driving game changing business development projects, I’ve lived the complexity of planning in this sector.
This tool is based on the forecasting models I used inside multi-site, high footfall organisations, but automated, simplified and refined for anyone running a visitor focused business.
If you’re looking for greater insight into your visitor data or you simply want to review your visitor phasing in a different light, enter your details below and we will send you a FREE version of our tool!